In the economy, the idea of boundaries is being swept away. Even in the distribution sector, claimed to be the most domestically-oriented industry, cross-border competition is becoming fierce and mega-competition is about to overwhelm the Japanese domestic market in a frantic scramble among Japanese and foreign corporations. To win the competition, Japanese corporations are being compelled to abandon conventional practices and develop their business in line with global standards. Although this is only the beginning of harsh competition to import from the excellent production centers located throughout the world and provide low-priced products, consumers have responded positively. We are able to provide excellent products at lower prices through means that are far from conventional.
Beisia is a chain store with about 100 outlets in the Tokyo metropolitan area. It has a large share of the market, especially in the northern part of the Tokyo metropolitan area where the stores are concentrated. Beisia has a comprehensive assortment of merchandise such as food, fashion items, and household goods, and provides almost all the necessities of daily life. This range of excellent products is gathered by dispatching buyers to production centers around the world. A large number of products are now imported for the Japanese consumer from many countries in China, America and Europe, as well as various Asian countries. We are continually seeking excellent products from anywhere in the world based on our customer-first corporate slogan "For the Customers," in order to create an affluent culture of daily life for Japanese consumers. In this process, we consider that trustworthy partners are indispensable.